Typeform vs Tally vs Fillout 2026: Which Form Tool?

If you have already shortlisted these three, the feature comparison will not decide it for you. All three build a good form. What separates them is that they charge on three fundamentally different axes: Typeform meters the responses you collect, Tally gives almost everything away and charges for polish, and Fillout charges by feature tier while giving you unlimited seats.

Pick the wrong axis for your volume shape and you overpay by an order of magnitude — or hit a wall mid-campaign with your form switched off.

This is a researched buyer's guide, not a hands-on review. Vendor pages were checked on 20 July 2026, and where a figure could not be verified cleanly we say so and link out rather than guess. For the wider category — Google Forms, Jotform and the quiz-style tools — start with our best form builders for lead capture roundup. This piece assumes you are already down to these three.

The short version

Tally if the form is a means to an end and you would rather spend the budget elsewhere. Its free tier is unusually generous, and for most teams that is the honest answer.

Fillout if you need deep logic, several people editing forms, and predictable feature-tier pricing without per-seat maths.

Typeform if the form is the brand experience — a customer-facing quiz, a high-value application, an onboarding flow where drop-off costs real money. You are paying for design, not lead volume.

None of them if your CRM already ships forms you are not using.

Three pricing models, side by side

	Typeform	Tally	Fillout
How it charges	Metered on responses/month, plus seat caps per tier	Free for nearly everything; paid tier unlocks polish and collaboration	Feature tiers with a response allowance; seats never charged
Free-tier ceiling	10 responses/mo, 1 user	No hard cap — fair-use guidance around 50,000 submissions/mo	1,000 responses/mo, unlimited seats
Where the cliff is	Response cap. Forms go private when you hit it	Branding, custom domain and collaborators — not volume	Response cap, then branding removal
Seats	1 / 1 / 3 / 5 by tier	Free is effectively solo; collaboration is paid	Unlimited on every plan, including free
Remove branding	Paid, from the Plus tier	Paid (Pro)	Paid (Pro)
Conditional logic	Yes, weighted toward paid tiers	Yes, on the free plan	Yes, on the free plan
Calculations / scoring	Yes, on paid tiers	Yes, on the free plan	Yes, on the free plan
Integrations on free	Minimal — the response cap makes free a demo	Sheets, Notion, Airtable, Zapier, Make, webhooks	Most of the integration library
Currency shown	USD on the US page	EUR	USD
Pricing page	typeform.com/pricing	tally.so/pricing	fillout.com/pricing

Structure verified on each vendor's own pricing and help pages, 20 July 2026. Confirm current numbers before you buy — all three change packaging more often than comparison articles get updated.

Typeform: you are buying responses

Typeform's model is the cleanest to understand and the easiest to underestimate. Every plan includes a monthly response allowance, and the allowance is the product. Per Typeform's own pricing page on 20 July 2026, the ladder runs roughly 100 responses a month at the entry paid tier, 1,000 at the next, and 10,000 above that, with 1, 3 and 5 seats respectively.

The free plan is a demo, not a destination: per Typeform's help centre, it allows 10 responses per month across all your forms. Hit the cap and, per Typeform's response limits article, your forms go into private mode until the month rolls over or you upgrade.

Read that failure mode carefully. Your form does not degrade gracefully — it stops collecting. If a campaign outperforms, the punishment for success is a dead form.

Prices show in USD on the US pricing page with a monthly/annual toggle, and the gap is substantial: the entry tier listed at $39 USD per month billed month-to-month versus $28 USD per month billed annually on 20 July 2026. Check it yourself with your currency selected; Typeform repackages regularly and now lists a higher "Growth Flow" tier.

Two structural gotchas worth knowing before you commit. Custom domains are gated to Enterprise, which surprises people who assumed a paid plan buys a branded URL. And Salesforce delivery is gated to Typeform's higher tiers, while Zapier, HubSpot, Sheets and Airtable appear lower down — confirm the current tier on Typeform's pricing page, because the feature matrix moves.

Typeform is the most heavily venture-backed of the three, which tends to mean more roadmap velocity and more repackaging. Fillout has also raised outside capital; only Tally is fully bootstrapped. Typeform has been the subject of reported acquisition interest, but neither party has announced a completed transaction as of July 2026.

Tally: the free tier is the product

Tally inverts the model. Rather than metering volume, it makes almost the entire feature set free and charges for the things that make a form look like it belongs to your company.

On the free plan you get unlimited forms, unlimited submissions, conditional logic, calculations, payments, file uploads, signatures, answer piping, password protection, and integrations to Google Sheets, Notion, Airtable, Zapier, Make and webhooks. That is not a stripped starter tier. That is most of a form product.

The catch is presentation and teamwork, not volume. Tally Pro removes Tally branding, adds custom domains and team collaboration, and unlocks partial submissions, custom CSS and drop-off analytics. So free is realistically a solo plan that shows Tally's name on your form.

There is a ceiling, and Tally is unusually candid about it. Its fair use policy describes "extensive usage" as consistently collecting on the order of 50,000 submissions a month, 50,000 email notifications a month, or 100 GB of file uploads a month, and says that when usage pressures its infrastructure it will contact you about a custom plan. Occasional spikes are fine; three or four sustained months triggers a conversation.

In buying terms: under a few thousand submissions a month, Tally's free tier has no ceiling that will realistically bite. You pay because you want your logo instead of theirs, or a second person editing.

Tally prices Pro and Business in euros, not dollars, on a page with a monthly/annual toggle where annual is advertised as two months free. We are not printing a figure, because we could not cleanly separate the monthly-billed rate from the annual-effective one — and quoting the wrong one is exactly the error this site refuses to make. Check Tally's pricing directly, and note that billing in USD or GBP still means a euro-denominated subscription with the FX exposure that implies.

Tally is a small, self-funded Belgian company, and some procurement teams treat that as a risk. Weigh it against the fact that it has no investor pressure to reprice you.

Fillout: feature tiers, and nobody pays per seat

Fillout sits between the two, and its distinguishing move is that seats are unlimited on every plan, including free. If eight marketers all need to build and edit forms, that single design choice can dominate the whole comparison.

Free allows 1,000 responses a month with unlimited forms, unlimited seats, calculations and scoring, conditional hiding, and most of the integration library. Paid tiers step the allowance up — roughly 2,000, then 5,000, then unlimited — and gate features on the way. Branding removal arrives at Pro; custom domains only at Business.

That placement matters. On Fillout you climb two paid tiers to get an unbranded form; Tally puts it on its first. If removing branding is your only reason to pay, Fillout is the more expensive path to it.

Fillout's pricing page shows USD with a monthly/annual toggle, and the headline "per month" figure beside each plan appears to be the annual-effective rate rather than the month-to-month price — the crossed-out annual totals imply a higher monthly-billed number. We are not quoting a figure for that reason. Check Fillout's pricing page with the toggle set to the term you intend to buy.

One corporate change most comparisons have not caught up with: on 9 March 2026 the company announced it was renaming to Zite, pivoting the parent brand toward AI-assisted app building. Fillout continues under the Zite umbrella at fillout.com on the same accounts. Nothing changes for your forms today, but you will see "Fillout (by Zite)" on help and security pages, and it is fair to ask a rep where forms sit on the roadmap now that the parent company's growth story is elsewhere.

Form UX: one question at a time, or the whole thing at once

Typeform popularised the one-question-at-a-time format, and it is a real design asset for consumer surveys, quizzes, and anything you want to feel like a conversation. Tally and Fillout both support that pattern too, so it is no longer a Typeform monopoly — but Typeform's execution is still the most polished, and polish is most of what you are paying for.

Typeform markets heavily on the claim that conversational forms convert better. Treat that as a plausible design argument, not a settled fact: we are not quoting a completion-rate figure, because the credible ones are vendor-run and the ones circulating in comparison posts have no traceable source. One question at a time reduces the visual intimidation of a long form; it also adds clicks and hides the length, which can increase abandonment for a motivated buyer who wants to blast through.

The practical rule: conversational when the respondent is browsing and needs coaxing, classic single-page when they already want the thing on the other side. A demo request from a buyer with budget does not need a conversation.

Logic, calculations and integrations

Conditional logic and calculations used to be the paid-tier differentiator in this category. They mostly are not any more — Tally and Fillout ship both on their free plans. Typeform weights them toward paid tiers, consistent with its model: on Typeform, nearly everything is downstream of buying responses.

Where the three genuinely diverge is depth of routing on complex forms. Fillout is strongest for multi-page forms with heavy branching, scoring and prefilled data. Tally is capable but simpler by design. Typeform's editor is the friendliest for a non-technical marketer.

On integrations, all three cover Zapier, Make, Google Sheets and webhooks, so anything can reach anything with enough glue. The distinction is native depth: Typeform gates Salesforce delivery to its higher tiers, while Tally and Fillout lean on the Notion/Airtable/Sheets axis and webhooks.

Before you evaluate any of this, check what your CRM already does. If you are on HubSpot, native forms are included and write straight to the contact record with no sync to maintain — see our HubSpot vs Pipedrive comparison for what sits in each tier. Every webhook between a form tool and a CRM is a thing that breaks silently at 2am and drops leads nobody notices for a week.

Data and GDPR

This axis is genuinely different across the three, and it is usually decided by where your respondents live.

Tally states its form data is encrypted in transit and at rest and stored in Europe, describes itself as EU-hosted, offers a DPA, and says deleted data is purged from backups within 90 days. For an EU company collecting EU personal data, that is the simplest compliance story of the three — on the free plan.

Typeform hosts primarily in the US on AWS, with EU data residency as an Enterprise feature; its own developer documentation notes the EU Responses Data Center is relevant only to Enterprise customers with it enabled. Standard contractual clauses cover transfers otherwise. Workable for most, but if your DPO requires EU residency, Typeform becomes an enterprise purchase regardless of volume.

Fillout publishes SOC 2 Type 2 compliance and encryption in transit and at rest, and states that EU servers are used only if the customer requests it, with EU storage tied to enterprise-level service. Available, but not the default.

If a data protection review is in your path, that ordering — Tally, then Fillout, then Typeform — will survive it in the fewest meetings.

The de-stacking answer

Two conclusions no vendor will offer you.

First: for a lot of teams, Tally's free tier ends the search. A few hundred submissions a month, one or two people building forms, and tolerance for a small Tally mark on the page means there is no case for a subscription. Buy Tally Pro when the branding costs you credibility with a customer, or when a second person needs edit access. Not before.

Second: check your CRM before you buy anything. Most CRMs sold to revenue teams include forms that write directly to a contact record. If you are paying for that, paying a form vendor, and maintaining a Zapier connection between them, you have bought the same capability three times and added a failure point. It is one of the most common line items a sales tech stack audit turns up, and one of the easiest to cut without anyone noticing. If your CRM is the weak link rather than your forms, our best CRM for small business and best budget CRM software guides are better places to spend that money.

So when is Typeform's premium worth paying? When the form is a brand surface a customer judges you by — a paid-acquisition quiz, a high-ticket application, a research study going to your install base — and the difference between considered and merely functional shows up in your numbers. That is a real category of use, and Typeform is the best tool in it.

When is it not worth paying? When the form is internal request intake, an event signup, or a contact form on a page nobody lingers on. Typeform's premium buys polish, not lead volume — and under a metered model, if it did bring more leads you would pay more for them.

If you are on a Typeform contract that no longer fits the volume you actually collect, reprice before you migrate. Annual form-tool contracts have more give than buyers assume, and our guide to negotiating SaaS renewals covers where the leverage sits.

Frequently Asked Questions

Is Tally really free, or is there a catch?

It is genuinely free for most use, and the catch is not volume. Tally's free plan includes unlimited forms and submissions along with conditional logic, calculations, payments and file uploads; what you pay for is removing Tally's branding, custom domains, and collaborating with team members. Its published fair use policy describes sustained usage around 50,000 submissions a month as the point where it will contact you about a custom plan.

What happens when you hit Typeform's response limit?

Your forms switch to private mode and stop accepting submissions until the next monthly cycle begins or you upgrade your plan. Per Typeform's help centre, the free plan allows 10 responses per month across all forms, and unused responses do not carry over. This is the single most important thing to model before choosing Typeform, because a successful campaign can switch your own form off.

Which of the three is best for a team of several form builders?

Fillout, on pricing structure alone — it includes unlimited seats on every plan including free, so a team of ten costs the same as a team of one. Typeform includes 1, 3 or 5 users depending on tier, and Tally requires a paid plan for collaboration at all. If seat count is your main cost driver, that difference outweighs almost everything else in this comparison.

Do Tally and Fillout support conditional logic and calculations on free plans?

Yes. Both include conditional logic and calculation or scoring features on their free tiers, which historically were paid-only features across this category. Typeform weights logic and calculation features toward its paid plans, consistent with its response-metered model. If branching logic is your requirement and budget is tight, Tally and Fillout are the shorter path.

Is Fillout still called Fillout after the Zite rename?

Yes. On 9 March 2026 the parent company announced it was renaming to Zite to reflect a broader AI app-building direction, and stated that Fillout remains its own product at fillout.com under the same accounts. You will see "Fillout (by Zite)" on some help and security pages. Nothing changes for existing forms, but it is reasonable to ask about forms roadmap priority given the parent company's new focus.

Which form builder is best for GDPR compliance?

Tally has the simplest story: it states that form data is stored in Europe, describes itself as EU-hosted, and offers a DPA to all users. Fillout offers EU data residency on request and publishes SOC 2 Type 2 compliance, while Typeform's EU Responses Data Center is an Enterprise-tier feature with US hosting as the default. If EU data residency is a hard requirement, that ordering will save you time in review.